The Laundress
Making clean and green our obsession
The Challenge
The brand had reached a plateau by marketing promotions to their existing audience via email and social media. They looked to 7FD to take their marketing program to the next level and drive acquisition amongst a niche audience that would pay a premium for their products.
Our solution
We created the brand’s first ever integrated promotion to drive awareness and trial amongst prospective consumers, generate buzz and serve as a hook for influencer outreach and media sponsorships.
THE RESULTS
Revenue
300% increase
AWARENESS
18 million impressions
+ 350% increase in new visitors
INCREASED AOV
15% growth
TRIAL
~17,000 samples sent
NEWSLETTER LIST
40% growth
ADVOCACY
20+ Facebook testimonials
The Campaign
- Website: landing page, sample offer to drive trial & newsletter subscriptions
- Dedicated Emails
- Customized sponsorships on highly targeted sites
- Social Media: 30 days of tips, driving conversation & testimonials
- Programmatic Media
- Influencer Outreach + Paid Placements
- Facebook Ads
- PPC / PLAs
- Retargeting
