The Laundress

Making clean and green our obsession

The Challenge

The brand had reached a plateau by marketing promotions to their existing audience via email and social media. They looked to 7FD to take their marketing program to the next level and drive acquisition amongst a niche audience that would pay a premium for their products.

Our solution 

We created the brand’s first ever integrated promotion to drive awareness and trial amongst prospective consumers, generate buzz and serve as a hook for influencer outreach and media sponsorships.

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THE RESULTS


Revenue

300% increase


AWARENESS

18 million impressions 
+ 350% increase in new visitors


INCREASED AOV

15% growth


TRIAL

~17,000 samples sent


NEWSLETTER LIST

40% growth

 



ADVOCACY

20+ Facebook testimonials

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The Campaign